The Caffeinated College Student

       As a marketing student who wants to go into independent brand management, I am always thinking about social media marketing. I'll scroll past an ad or post and think about what they could have done better, or I'll see a product at work and think about how I would use social media to market it if that were my job. Determining how to best approach social media marketing comes largely down to knowing your target audience, knowing which platforms they use the most, and knowing what your goals are both long and short term, but there is still so much more to it. So, what exactly does a successful social media brand look like? We'll get to that in a minute, but first, I think its coffee time. If you like strong espresso, try my recipe for an Italian Doppio.      When looking at brands that succeed in their social media marketing, one of the first companies I tend to think of is Dutch Bros Coffee. In case you aren't familiar with them, Dutch Bros is a ...

     In today's world, there is one marketing tool that can make or break your company and that, my friends, is social media. It's no surprise that in this the age of the internet, your presence on the many different social media platforms is crucial to building your brand, your business, and your following. The amount of effort you put into your platforms directly correlates to the popularity of your brand. If you're thinking, "social media is too hard," "it requires too much time and attention," "I wouldn't even know where to start," or even if you've already established brand social media and are looking to jus it up-- you've come to the right place, because today we're going to go over my top three Tips and Tricks for using social media marketing to your advantage. But first, how about a coffee? Try my recipe for the perfect Italian Shakerato.      Now that we're caffeinated, let's dive into social media. Social medi...

         As a marketing student, there are many different applications and programs that I use on a near-daily basis. My favorite of these, however, is Canva. Canva is a graphic design tool that allows you to make virtually any media you desire, such as business cards, logos, social media graphics, cards and invitations, and so much more. It is easy to use, incredibly customizable, and is an easy way to ensure that your designs never look too similar to anyone else's. If you've never heard of Canva before, or if you're new to the Canva scene and are looking for a little more information on how to use it-- well, you've come to the right blog. But first, let's make coffee, shall we? Follow my recipe for the perfect Cappuccino.      That's better. Now, let's talk about Canva. Like I said, Canva is the tool of all tools, but using it in a way that allows you to end up with professional-grade designs at a bare minimum skill level? That's the tricky (an...